The reckoning came in the spring of 2017.
I’d just spent the previous 9 months giving just about everything I had - energy, time, sanity, and more - to launch a massive new project in my adventure travel company, Sacred Rides. The project - called our Getaways program - had required, and was still demanding of me, many late nights and early mornings, and large amounts of stamina and resilience.
Impatient with our growth, the previous year I’d set the audacious goal of seeing the company operate in 150 countries within 5 years (by 2021). Our growth had averaged a healthy 45% over the past 4 years and we’d been ranked “World’s #1 Mountain Bike Tour Company” by both National Geographic Adventure and Outside magazines.
Despite the successes and accolades, I felt a profound lack of fulfilment from these achievements.
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